I like to refer you to a blog post by Sam Lawrence, CMO of Jive Software. I reckon the cute red octopus in his blog post is a perfectly good analogy to reflect the current state of information collaboration landscape in a company.
As an Enterprise 2.0 evangelist, I am constantly on the look out for ways I could best explain this to a client. There are a lot of mix-mash regarding what Web 2.0 and Enterprise 2.0 is really about.
I guess the biggest challenge is that most corporations these days understand collaboration perhaps a little differently from what Enterprise 2.0 is preaching. The following quote, taken from the great book of WIKINOMICS, attributed to Google CEO Eric Schmidt, could not elaborate the point any better :-
"When you say 'collaboration', the average forty-five-year-old thinks they know what you're talking about- teams sitting down, having a nice conversation with nice objectives and a nice attitude. That's what collaboration means to most people."
In fact, I was having a very interesting chat about the word "tacit" with a client a while back. Tacit is a word commonly used in the Enterprise 2.0 world. While my comments are reserved in this blog post, it is nevertheless interesting to always find out the perception of different people on Web / Enterprise 2.0.
I hope this red octopus will serve as a friendly introduction to Enterprise 2.0, and kudos to Sam for demonstrating this.






